Viva Magenta – Pantone Colour of the Year 2023


The Pantone Colour of the Year 2023 has been announced!  Pantone Viva Magenta 18-1750 – a nuanced crimson-red that vibrates with vim and vigour, and is both powerful and empowering – will be seen in all its joyous glory in many aspects of our daily lives!

Viva Magenta is an unconventional red for unconventional times.  Sitting between blue and red, it is a balance between warm and cool – an electrifying shade with a rebellious spirit.

Inspired by the red of Cochineal (one of the most precious dyes, that comes from the miniscule Cochineal insect), Viva Magenta is a shade rooted in nature.  It signals a feeling of strength, it is brave and fearless, pulsating and exuberant.

And while Viva Magenta is audacious, with an indomitable verve for life, it doesn’t need to be overpowering.  In fact, we see it daily, in small pops of sheer joy, in the form of flowers, foliage, fruits and vegetables.

So while some of us may find this colour challenging, in terms of how to use it, it is actually one of the easiest – and most joyous – colours to incorporate into our daily lives.

Those who prefer to tread softly can experiment with flowers, such as lilies, dahlias and roses, or display a bowl of fruits such as dragonfruit, cherries or pomegranates.  This vibrant magenta could be included in a space’s decorative elements such as cushions or rugs – or even as a sheet or pillowcases in an overall bedlinen ensemble.

Outdoor entertaining areas will positively sing with the addition of Viva Magenta, especially in the form of potted plants such as hibiscus or bougainvillea. 

If you love the idea of bringing colour into your home interior, book in a colour consultation and get started on your next paint project with Wattyl.


Wattyl Colours

Consider painting a single wall in Wattyl’s take on this luscious colour of 2023 – try Paso Doble,  Strawberry Field, or Beijing Blossom in either a matte or even a gloss finish!

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